Digital Marketing & Online Branding

Overview
The Digital Marketing & Online Branding Course by Devnet Trainings Malaysia empowers business owners, entrepreneurs, and marketing teams to grow their digital presence strategically. Participants learn to develop content strategies, run effective social-media and Google campaigns, analyse digital metrics, and optimise conversions. The program emphasises practical tools like Meta Ads Manager, Google Analytics, and SEO techniques relevant to Malaysian businesses. Fully aligned with Industry 4.0 and HRD Corp Digital Upskilling goals, this course is recognised under HRD Corp Training Malaysia.

Target Participants
Marketing executives, entrepreneurs, SME owners, communication officers, and anyone responsible for digital campaigns or brand visibility.

Duration / Mode
2 Days | Delivered via Face-to-Face Workshop or Virtual Live Hands-On Session.

Learning Outcomes
By the end of this program, participants will:

1. Understand the core components of a digital-marketing strategy.

2. Develop effective content plans for Facebook, Instagram, LinkedIn, and TikTok.

3. Create paid advertising campaigns using Meta and Google platforms.

4. Analyse website traffic and campaign performance using analytics tools.

5. Apply SEO and SEM tactics to improve search visibility and lead generation.

Course Outline
Module 1: Fundamentals of Digital Marketing & Consumer Behaviour
Module 2: Content Creation and Social-Media Strategy
Module 3: Facebook & Instagram Advertising Essentials
Module 4: Google Ads and Search-Engine Marketing
Module 5: Analytics, Conversion Tracking & Reporting
Module 6: Branding, SEO Optimization & Campaign Planning

HRD Corp Eligibility
This program is fully claimable under the HRD Corp SBL-Khas Scheme. Devnet Trainings manages all claim documentation for participating organisations.

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