Sales & Negotiation Skills

Overview
The Sales & Negotiation Skills Training by Devnet Trainings Malaysia equips sales professionals and account managers with persuasive communication and value-driven negotiation strategies that convert leads into long-term customers. Participants master consultative selling, relationship management, and objection-handling techniques based on real Malaysian market scenarios. This program improves sales confidence, closing ratios, and client retention while aligning with HRD Corp Training Malaysia claimable standards for corporate competency development.

Target Participants
Sales executives, key-account managers, business development officers, entrepreneurs, and customer-facing professionals.

Duration / Mode
2 Days | Available as Face-to-Face Workshop, Virtual Interactive Class, or Hybrid Training.

Learning Outcomes
Participants will learn to:

1. Identify customer needs and craft value propositions effectively.

2. Build rapport and trust throughout the sales cycle.

3. Apply structured negotiation frameworks to achieve win-win outcomes.

4. Handle objections confidently and close deals ethically.

5. Strengthen post-sales relationships for repeat business.

Course Outline
Module 1: Principles of Professional Selling and Buyer Psychology
Module 2: Building Rapport and Asking the Right Questions
Module 3: Value-Based Selling Techniques
Module 4: Negotiation Strategies and BATNA Concepts
Module 5: Handling Objections and Closing Techniques
Module 6: Account Management & Customer Retention

HRD Corp Eligibility
This program is fully claimable under the HRD Corp SBL-Khas Scheme. Devnet Trainings handles all claim documentation and reporting requirements.

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